Archive for the ‘the Crime of Creams’ Category

Friday, June 11th, 2010

the crime of creams

There is apparently an old Australian ad with the catchphrase”Oils ain’t oils” used to sell a particular brand of engine oil I gather, whose general point I would imagine ( not having seen it, being a Brit) was that not all oils function the same, or indeed are of the same quality.

How true that is when you look at the criminal deception perpetrated on the female population in terms of the cosmetic creams made by multinationals….at least 99% of the product is bulldust and the rest is (free)water!!

Perhaps I should recap…I started this business because I had really bad eczema, and was in a sales job with a lot of exposure to the public which was really mortifying with red, sore incredibly sensitive dry skin, so I tried every product on the planet to fix it.

Unfortunately, all of them without exception made the condition worse, because the synthetic scents, mineral oil  and (possibly)toxic paraben preservatives( derived from petroleum) made my skin break out, sore and red  and the lack of any real substance ( good natural plant oils) in them offered no protection whatsoever left on my skin to keep my skin’s own moisture in.

The anatomy of a commercially made, profit focussed moisture cream is very  simple- pump in as much water, suspended in the cheapest fats available ( in the past mineral oil,  but now mostly chemically derived emulsifiers) designed to hold as much water as possible ( “oil in water formulas”lots of water with a small amount of cheap oil …water is free) and offer a cream that is “easily absorbed ” which is what consumers have been led to believe happens.

In fact as you spread this water based confection onto your skin, the water evaporates and leaves nothing of any value behind( no good quality waxes are used because that pushes up production costs and decreases profits) to actually “absorb” but as the cream has seemingly disappeared …voila! Another trick!

Indeed your skin dries out nicely with every application, you use more and buy more…great for the manufacturer/brand!

I personally think that this is criminal- a double whammy rip-off for consumers-because the poor consumer, exhorted to buy the product by multi million dollar ad budgets in the media, gets a hugely overpriced product that simply does nothing but-often- irritate the skin and dry it our further!

What I was seeking was a thick, rich, luscious ( 100% natural, truly chemical free moisture cream) that would remain on the skin for 12 hours or more, and really do its job, but more REALLY soothe and leave all the good stuff in it behind on your skin to genuinely protect it, and stop moisture loss …oh, and fix my poor eczema and dry skin!

To do this, I discovered, I needed to make my own, based on the superb quality that I wanted, that simply is not available commercially,not based on cost.

So I returned to my grandmother’s old beeswax ( leaves a microfine protective, moisture trapping film on the skin)and honey ( moisturising, soothing, draws moisture to the skin) super rich formulae which are quite the opposite to commercial creams- water in oil, which means a lot of skin friendly easily absorbed super fine plant oils- and REALLY work – the incredible feedback we get on the independant review site WOWMOW says it all.

We also used fabulous old staple, used for thousands of years, superb extra virgin olive oil and of course our signature healing herb Calendula,that grows wild in almost every garden, and was my Grnadmother’s favourite skin herb.

Within weeks my skin was healed, moist and dry skin was history….and this is the feedback we get time and again from clients.

BUT, this of course presented a dilemma when attempting to make the product for sale,because all these ingredients cost FAR more than water and petroleum based ingredients, hence our products cost more, but you, our clients agree that they are well worth it, and indeed incredible value for money- take a look at the excellent external site  WOWMOW which offers independant reviews of businesses posted by happy customers, it appears that we are not the only ones who-rather immodestly perhaps-think that we are doing a great job.

Read for yourself what they think, and please add your own thoughts should you wish to, we love reading it, makes us feel good, and tells others that we don’t tell porkies like all the rest!

Essentially we are making a handmade, “homemade” quality ( mum’s yummy cake with butter instead of the cheap supermarket cake with margarine or trans fats, if you will) just like all the artisan growers and makers at the now widespread Farmer’s Markets…and that is why quality costs money!

I remember that one client once said “If your skincare were food it would be caviar!”

It is very gratitying to see such great product feedback and reviews because unlike commercial multinationals,we cannot spend multi millions of dollars on promoting an illusion..  we  reinvest all of our revenue in the quality of the products, paying Australian staff , supporting our local suppliers,and quality  ingredients, all of which you can see and feel in our products.

Now winter is upon us ( and the snow is down to the 700 metre mark on the mountain in Hobart today) it is even more important to have a super rich protective cream to knock the dry skin ( face and hands)on the head this chilly season, so we have a great cream special on -buy one cream get a second ( of equal or lesser value) at HALF PRICE!  Enjoy!!